Our Story
ALDER & MAIN is an ownership representation firm where strong roots meet a clear main line of execution. We are a partner that deeply understands both the art and business of real estate, hospitality, and food and beverage.
Our mission at ALDER & MAIN is to ensure that ownership’s interests remain protected, elevated, and delivered with the utmost precision and care.
Born from decades of experience creating and managing world-class hospitality destinations, ALDER & MAIN operates not just as an advisor, but as a true extension of ownership’s intent. Whether guiding ground-up developments, leading repositionings, or integrating new brands, every decision is rooted in strategic alignment and long-term asset value.
About Us
We are an owner’s representation firm that works with luxury and lifestyle hotel owners and developers to create and reposition concepts with the goal of increasing market share and profitability by unifying commercial strategies and owner/operator interests.
Working at the intersection of creativity and capital discipline, ALDER & MAIN expertly navigates the complex development process with a steady hand and a strategic mindset.
Our namesake, the Alder Tree, inspires us with its strength, resilience, and renewal. “MAIN” speaks to the central axis of every successful project in which vision, brand, execution, and financial performance all fall into perfect alignment.
Why Us
85+ years of top-tier leadership
True extension of ownership
End-to-end hospitality expertise
Industry-leading luxury and lifestyle brand and F&B creators
Proven track record with a global clientele
ALDER & MAIN brings together three industry veterans with more than 85+ years of combined leadership across the world’s most influential hospitality brands.
Our team has built, operated, repositioned, and scaled luxury and lifestyle hotels at every stage of the investment and operational lifecycle. We approach each engagement as an extension of ownership — unifying brand, operations, commercial strategy, and long-term asset value. With deep expertise spanning development, F&B, operations, and brand creation, we deliver results with a level of precision, stewardship, and strategic clarity unmatched in the industry.
Our Principals
Our Principals bring decades of leadership across luxury, lifestyle, and independent hospitality, shaping some of the industry’s most influential brands, concepts, and guest experiences. With backgrounds spanning global hotel operations, brand strategy, development, and food & beverage innovation, the team combines operational depth with creative and commercial insight.
We’ve had the privilege of working with a distinguished collection of the industry’s leading brands, operators, and owners across a wide portfolio of projects. For a full client list or for more information about our work to date, please contact us directly here.
